Étude Prospective

The Challenge — Prospective studies die in drawers when their scenarios read like abstractions. The design had to make three divergent futures feel concrete, comparable and decision-ready.

The Approach — I designed a scenario architecture the reader can navigate visually: one colour, one icon logic and one spread per future, with comparative charts that let decision-makers jump straight to trade-offs without losing the narrative.

The Solution — A scenario-driven study design where each future is legible at a glance — and the comparison, not the prose, drives the decision.