ThrivePath
ClientThrivePath
RoleBrand identity, brandbook, UI design
Year2024
DisciplineBranding & Identity
Tech Stack & Tools
Illustrator
Figma
Project Details
The Narrative
The Challenge — Coaching brands drown in identical soft gradients and hands-holding-sunsets. ThrivePath needed to look credible to corporate clients buying programmes for their teams, not just inspirational to individuals.
The Approach — I built a seven-variant logo suite with a growth-oriented mark, documented it all in a real brandbook (cover to spread), and extended the system into a mobile app UI, tote bag, website and trade-show booth.
The Solution — A corporate-credible coaching brand — full logo suite, brandbook, app UI, website, merchandise and booth — that sells transformation with structure instead of clichés.
Comprehensive brand creation for a personal development and coaching startup, including a detailed brandbook.
