SSA
The Narrative
The Challenge — As an initiative pitching institutional partners across 20+ countries, SSA needed a brand identity that read as credible to multilateral organisations while staying distinctive — and every deliverable had to be producible locally in Lomé without specialised print suppliers.
The Approach — I anchored the identity in a geometric emblem and a two-colour system built for both full-colour and single-ink reproduction, then rolled it out through a brand guidelines document, presentation templates and a stationery suite designed around standard local paper formats.
The Solution — A complete, production-aware brand system now carried through every SSA presence — including the hybrid pan-African forums the organisation runs across 20+ countries.
