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The Challenge — A clothing label lives on the smallest possible canvas — a woven garment label — and the largest, the storefront. Both have to feel like the same brand, and the shopping bag has to advertise on the street for free.

The Approach — I designed the full logo suite with garment labels in mind from the start, matched the stationery and shopping bag to the same visual voice, and treated the boutique facade as the brand’s biggest billboard.

The Solution — A complete fashion retail identity — logo suite, garment labels, shopping bag, stationery, facade, flyer and social kit — coherent from label to street.