Rapport Annuel 2017

The Challenge — An annual report competes with every other document on the stakeholder’s desk — and most are read for ten minutes at best. The layout had to reward both a skim and a close read.

The Approach — I designed a two-speed document: key-figures spreads that tell the year in thirty seconds, and a disciplined editorial grid underneath for readers who go deeper — with a print production pipeline sized to the actual local vendor capacities.

The Solution — An annual report that survives the ten-minute test and rewards the full read — reused as the layout base for the 2018 edition.