Hälsa

The Challenge — For a health NGO, trust is won in person: a volunteer in an unofficial t-shirt undermines the message before it is spoken. The identity had to live on people, not just on paper.

The Approach — I designed a calm, caring logo system and put it to work where trust is built — staff badges, t-shirts, office facade — supported by a flyer and letterhead for the institutional side of the conversation.

The Solution — A people-first NGO identity: logo suite, badges, apparel, facade, flyer and stationery that make every staff member a credible ambassador.