APIN

The Challenge — A tech company selling digital services with a brand that only existed as a logo file — no system, no app presence, no corporate collateral that matched the quality of the product.

The Approach — I designed a sharp, geometric identity and extended it into the places where a tech brand is actually judged: mobile app screens, laptop and website presentations, and a roll-up for events — all from one consistent logo and colour logic.

The Solution — A full tech identity spanning logo system, business card, mobile app UI, screen presentations and event collateral — the brand finally matched the product.